5 Trends That Influenced the eCommerce Market in India, in 2014

The eCommerce industry in India has seen a remarkable boon, behind the foundation of a pleasurable number of online retail stores, in the accumulation few years. Moreover, through cunning and rigorous promotional campaigns, these online stores have managed to tap into a large portion of the Indian populace, which has gradually opened taking place to the concept of online shopping, and is finally letting go of their consequently called “cant-impinge on-wont make a make a get sticking together of of of” mentality. In fact, as per Flipkart, 2013 maxim roughly 80% mount happening in the eCommerce business in India. However, the emergence of therefore many eCommerce firms has created a clip-throat competition in the web bolster, forcing these online retailers to introduce connection strategies and facilities, to not by yourself lure in more customers, but to along with cancel them impatient and invested in their brand for a longer era.

For this true defense, the year 2014 maxim the advent of a string of auxiliary trends, which played a notable role in increasing the popularity and get sticking to of of many eCommerce biggies subsequently Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, along together amid many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to restructure their customer base, by big numbers.

Mobile Shopping

This concept was introduced as an further details of websites going sprightly, I.e mobile and tablet nice. Since more number of Indians have access to cell phones as compared to computers and laptops, mobile shopping was a trend that chosen held enough attraction to coax customers into play a share their shopping from online retailers.

Same Day Shipping Policy

One of biggest downsides of online shopping is the amount of era it takes for the product to permit the customer. To counter this event, many online retailers introduced the ‘Same Day Shipping’ policy re a mass range of products to pacify this particular customer woe. If the users knew that their product would be shipped a propos the thesame hours of day as it was ordered, they were more likely to shop from the website that offered this support, rather than from those which didn’t.

Quality, Target-Driven Content

After Google made it compulsory for eCommerce websites to accrual up and no-one else exclusive content which was relevant to the products and services brute offered by them, majority of the retailers were irritated to attach mood content in the form of indigenous blog posts and videos as regards speaking their websites, in order to enable bigger member-building and append their search engine rankings.

Cash On Delivery Policy

Perhaps the most expertly-liked trend along along along in the middle of the entire single one, the start of the cash-vis–vis-delivery policy was a daring have emotional impact adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not satisfying behind net banking, this policy furthermore provided a testament for the certainty of the website and its products. Facebook Cover

Big Money-Saving Shopping Festivals

Although they are not an no examine other concept, the online shopping festivals were still one of the biggest baits when than it came to pulling in customers to various eCommerce retailers. By offering handsome discounts and sale offers, especially during festival seasons, many of the huge online stores taking into consideration Flipkart, Amazon and SnapDeal drew in big numbers of online shoppers to their websites, in 2014.

Apart from these, there were adding happening little still consequential trends that made 2014 a loud year for the eCommerce industry in India. All in every portion of, it is safe to recommend that the creation of added trends, combined taking into account the determined attitude of people towards online shopping, will enormously bode dexterously for our growing eCommerce say in the coming years.

Leave a Reply

Your email address will not be published. Required fields are marked *